Silicon Valley Podcast’s Shawn Flynn and Dan Fineberg, CTO of The Fusion Syndicate, unpack one of the most critical — yet overlooked — drivers of business value in generative AI: prompt engineering. For many business leaders, generative AI feels like a black box. Investments are being made, tools like ChatGPT and Microsoft 365 Copilot are widely available, and yet… something’s missing. The ROI isn’t clear, and teams aren’t seeing the game-changing results they expected. According to Fineberg, the issue isn’t the AI. It’s how people are using it.