The Suburban Mobility Authority for Regional Transportation (SMART) serves as the public transit provider for Southeastern Michigan. In preparation for the 2024 NFL Draft in Detroit, SMART faced the challenge of managing a significant surge in transit demand.

SMART needed to ensure seamless transit service for thousands of visitors during the NFL Draft, significantly increasing their usual capacity. The transit operations were a resounding success, transporting 29,000 riders over three days during the NFL Draft, doubling their regular ridership. Effective workforce management and meticulous planning were essential to handle this increased demand. SMART employed Trapeze Workforce Management software to coordinate its operations.

GenAI Solution Implementation

SMART’s success was a story the Trapeze Workforce Management software team wanted to tell. Armed with tailored questions developed with The Fusion Syndicate’s Generative AI Marketing based Fusion™ ANALYST, Trapeze GM Tim Bigwood recorded a Teams call with transcription with SMART’s VP of Operations to get the ball rolling. He then worked with The Fusion Syndicate to use the Fusion™ WRITER to rapidly develop high-quality AI marketing deliverables from the interview transcript. Both tools are part of a suite of marketing assistants from The Fusion Syndicate for Copilot and ChatGPT.

In less than three hours’ time, the GenAI-accelerated effort transformed the interview transcript into a comprehensive case study and a blog post highlighting SMART’s success with Trapeze Workforce Management software. By using tools from the Fusion™ Marketing Communications Suite, the time and “organizational overhead” required for content generation were reduced by at least a factor of 10, and the quality of the deliverables was enhanced by 25-30%, according to Bigwood.

Next Steps

Looking ahead, Tim Bigwood sees transformational employee development as well as content productivity opportunities from leveraging these tools, “The Fusion Syndicate’s AI content generation has transformed our process. We can now produce high-quality case studies, solution sheets, and more in a fraction of the time,” Bigwood observed. “TFS’s training on AI tools is setting us up for long-term success, enabling us to become self-sufficient with these powerful technologies. Using the new tools, I can see where C players would become A players and A players would become even more productive.”

Give your team the structure and built-in expertise to succeed with the Fusion Marketing Communications Suite. Contact us to learn more today!